Bot traffic for e-commerce in the age of AI

• Feedback form

• Who is actually accessing your site? Not just humans anymore. It’s a continuum: real users, search/price scrapers, LLM fetchers, and agentic bots. One representation doesn’t fit all.
• The talk has two parts:
• Pragmatic intro (business view): map traffic classes to value and cost.
• Optimizations (technical deep dive): real-world e-commerce stories using Akamai, AWS, Next.js, and GraphQL, and trade-offs (e.g. when we disabled streaming for AI agents)
• You’ll leave with:
• an understanding of large-scale e-commerce challenges,
• battle-tested website optimization examples,
• a practical, data-driven mental model for decisions.
• Audience:
• Full-stack engineers
• Platform / SRE / DevOps

2025-11-18 Tech Dev